SMU Style

Fête Set: LF Grand Opening Party

Posted in Fête Set by SMUstyle on October 26, 2011


Fashion Insider: LF comes to Dallas

Posted in Fashion Insider by SMUstyle on September 16, 2011
Attention stylistas! The coveted store LF opened today at 9 a.m. in West Village. LF is a fashion forward store providing young woman with the latest trends and unique pieces for their closet. I had the opportunity to talk with Mariel, a member of the LF team, about the exciting opening.
Describe the typical LF customer:
Geared towards girls who dare to be different, LF has become the must have destination for many fashionistas who crave upcoming trends on the fashion circuit. We have become well known for our innovative trends, our variety and assortment, and our personalized styling sessions. Searching the world, we have consistently been a leader in developing and unearthing fashion treasures. With our passion for cutting edge looks we are constantly receiving new and innovative product.

Why did LF decide to open in Dallas?
We decided to open a store in Dallas because we liked the energy in the city, and our target customer definitely lives in Dallas. Also, we have a lot of customers that have shopped with us before that are from the Dallas area.

What are the big trends you are seeing for fall?
The big trends we see for fall are cardigans, recycled vintage, animal, fur, colored jeggings.

Is LF Dallas interested in hiring SMU students?
YES we are definitely interested in hiring SMU students!!!! Send your resumes to

The store opening is coming at the perfect time, family weekend. My advice is to take your parent and shop away in reward for completing the first month of school! LF is located at  3699 McKinney Ave Suite 103B. For more information you can “like” the LF page on Facebook or visit their website

Kelsey Reynolds


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